Private Label Conference 2019

Day 1: March 20, 2019

День 1: 20 марта 2019

9:30 - Welcome coffee

Registration of participants runs at Retail Connect counter at the entrance to Hall 9 (Crocus Expo, Pavilion 2). Welcome coffee is served in Retail Connect Hall in Hall 9

10:00 - Moderators welcome speech

Petr Bobrovsky, Executive Director, Association of Perfumery, Cosmetics, Household Chemicals and Hygiene of Russia

10:10 - Marking: current regulatory trends in the Russian Federation and the EAEU on the example of Private Label

Petr Bobrovsky, Executive Director, Association of Perfumery, Cosmetics, Household Chemicals and Hygiene of Russia

 
 
 
 

10:40 - Private Label. What the consumer is waiting for?

Olga Asyakina - General Director of Impossible Is Possible LLC, Ekaterina Timofeeva - Marketing Director of PiR-PAK LLC, Olga Vorontsova - Lead Marketing Manager of PiR-PAK LLC

  • Actualization of the idea. Trends, assortment - STM innovator or follower?
  • Selling packaging. Trends. What does XYZ need? Major mistakes.
  • Shelf design - meet on clothes

11:10 - Private Label: trends, growth dynamics in categories, purchasing behavior

Natalya Glukh - Director of Customer Relations Sales and Customer Service, Consumer Panel Research, GFK Rus

 

11:40 - Prospects for regulatory and legislative regulation of the Private Label

Sevolod Milrud - Deputy Chairman of the ACORT Quality Committee 

12:10 - Session: Healthy trend development in Private label

Maxim Borovikov - Head of the RBC Market Research Group. Among the guests: Taste of Villas, Alphabet of Taste, AUCHAN

13:25 - First day wrap-up

Petr Bobrovsky, Executive Director, Association of Perfumery, Cosmetics, Household Chemicals and Hygiene of Russia

Day 2: March 21, 2019

День 2: 21 марта 2019

 9:30 - Welcome coffee

Registration of participants runs at Retail Connect counter at the entrance to Hall 9 (Crocus Expo, Pavilion 2). Welcome coffee is served in Retail Connect Hall in Hall 9.

10:00 - Moderator's welcome speech

Sergey Khitrov, Head of Analytical Group, RBC Market Research

10-15 - Current cases in the field of protection of corporate identity in private labels

Vyacheslav Rybchak, Partner, Gorodissky & Partners Law Firm
Ilya Goryachev, Senior Lawyer, Gorodissky & Partners Law Firm

10:45 - Forecasts of the development of food / nonfood categories in Private Label

Philip Klevtsov, head of retailers team, Nielsen Russia

11:20 - Errors in the development of private label.
Natalia Rakoch, Founder and Creative Director of BrandGuru Bureau

Errors in product and production
Errors in demand forecasting
Errors in the selection of personnel in the team

11:50 - The ideal provider of private label: who is it?

Olga Kondratyeva, an expert in the field of procurement of Privet label.

12:25 - Practical experience in negotiating a supplier with a retail network

Daria Lutsko, Development Director of private label Rigla

 

12:55 - Your Private label. From product to brand 

Yulia Prokhorova, General Director and Founder of Lorizhin Naturel LLC and PBG Branding Studio

13:20 - Second day wrap-up

Sergey Khitrov, Head of Analytical Group, RBC Market Research

The program may be change.

Participation in The Conference

 

To participate you need a badge on IPLS category DELEGAT

The cost of badge DELEGAT (visiting IPLS and Retail Hub and also specialized exhibition of organic and environmental goods Healthy in Store is included).

  • The cost from 1 January 2019 - 6000 rub.